Paris’ Haute Couture Week set to welcome live guests in July
Parisian catwalks will reopen from July as the French government looks to wind down Covid-19 restrictions, paving the way for live fashions show to resume, the country's fashion industry body announced on Tuesday (May 11).
The annual Haute Couture Week — which sees a select club of designers display one-of-a-kind, handmade outfits — will take place from July 5 to July 8 and fashion houses will be allowed to organise live shows and presentations, according to a statement from the French fashion industry body Federation De La Haute Couture Et De La Mode
Depending on how the pandemic progresses, physical fashion shows with live guests would be allowed, in line with government guidance on public events.
No major live fashion shows have been held in Paris since September 2020. Back then, some brands, including Dior and Chanel, organised a few shows with live audiences, but with a strictly limited number of guests.
In the past months, fashion brands have presented their new lines in online-only shows and have experimented with other ways to showcase their designs such as short films and one-on-one presentations.
The federation said its Haute Couture online platform https://hautecouture.fhcm.paris/fr would remain available for digital-only shows going forward and would also retransmit the physical shows.
Prior to the Covid-19 pandemic, Paris’ multiple fashion weeks generated some 1.2 billion euros for the local economy every year, the federation grouping couture houses estimates.
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