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Beaujolais Nouveau Released Today

17/11/2016

Beaujolais Nouveau Released TodayIt's the third Thursday in November and that means only one thing here in France: Beaujolais Nouveau.

Today traditionally marks the end of the grape harvest in France and since 1201 am people will have been able to get their hands on the first Beaujolais Nouveau of the year. The timestamp is significant as there's actually a law in France preventing Beaujolais Nouveau from being sold any earlier.

It's an occasion that's traditionally accompanied by huge parties all over France, and this year is sure to be no different. In fact, Beaujolais Nouveau Day, as it's known, is celebrated worldwide. Many stores and restaurants in the US, UK and other countries will be scrabbling to arrange their stocks of this year's wine, which they'll have taken delivery of prior to today's launch.

Beaujolais Nouveau (pronounced bow-jah-lay new-vo), as its name suggests, comes from the Beaujolais region of France. It's a typically sweet and fruity wine made from the Gamay grape, and unlike most wines, it's meant to be consumed not long after it's been produced. People also prefer it to be a little cooler than other wines.

Fans of the wine in Japan have even been known to bathe in it, as you can see from the picture at the top of this post. If that's not a ringing endorsement then we don't know what is...
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